Urban Farming to Build Community
Zawadi Farm
Our in-studio guest is Jessey Njau, who left a corporate job to farm his Toronto backyard. Originally from Kenya, Jessey explains that the name of his farm, Zawadi, means “gift” in Swahili.
His motivation to change careers stemmed from a desire to refocus on family and community. He talks about the relationships he has grown and the generosity he has encountered. Jessey sees food production as a powerful opportunity for social change. “The regenerative context means a lot to me,” he says.
“I love it! My blood boils if I’m not in the land”
As Jessey enters his fourth year of growing, his operation has grown to include more yards, as neighbours see what he is doing and offer him their yards.
“I’m close to having about a quarter acre collectively of backyards”
But it hasn’t all been easy. When first selling at a local market, many people said, “I can find this produce cheaper.” Not sure how to handle the price objection, Jessey remembered the advice of a friend, who told him that to succeed in business, “you need to be crazy.” He decided to be crazy—to break the rules—and sent shoppers home with free vegetables, saying, “Talk to me when you come back next time.” When those shoppers came back, they didn’t talk about price any more. “Once they tasted it, they flew,” he says.
“He was rejuvenating a city by growing food”
Jessey Njau talking about inspiration he felt after Michael Abelman’s book, Street Farm: Growing Food, Jobs, and Hope on the Urban Frontier
Tomato Talk Segment
In Emma’s Tomato-Talk segment, she describes some of her favourite tomato varieties that she has written about in her Harrowsmith Magazine blog.
”It looks like a brain…or a whole bunch of cherry tomatoes fused together.”
Broadfork Dance
Do you use the broadfork? Check out Jessey’s video below…maybe you can help with his project.
